Product · Web
Parcel delivery app
A friendlier app and website for a same-day courier in six cities.
The brief
Parcel's old app was built for couriers, not customers. Booking a delivery took eleven screens. We rebuilt the journey from scratch with a single question: where is it going?
The new product books a delivery in three taps, shows the courier live on a map and sends a photo on drop-off. The marketing site shares the same design system, so both feel like one brand.
Results
3-tap booking
Down from eleven screens.
4.8★ rating
Up from 3.2 on both app stores.
+41% repeat orders
Within six months of launch.
0.9s load time
Marketing site, on a mid-range phone.
What we did
- UX research with 40 customers
- iOS and Android app design
- Design system
- Marketing website
- Illustration set
- Usability testing
Credits
- Product lead
- Luca Moretti
- UX research
- Priya Raman
- UI design
- Aiko Tanaka
- Development
- Jonas Weber
Our support tickets halved the month the new app shipped. That never happens.
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