Branding · Packaging
Halden Coffee Roasters
A warmer, bolder identity for a Nordic-style roastery going national.
The brief
Halden had great coffee and packaging that disappeared on supermarket shelves. As they moved from four cafés into 600 stores, they needed a brand that could shout without losing its calm Scandinavian character.
We built the identity around a hand-cut wordmark and a flexible colour code: each origin gets its own bold tone, while kraft paper and a single black stamp keep the range honest and unmistakably Halden.
Results
+64% retail sales
In the first two quarters after relaunch.
600 stores
Rolled out nationwide in eight weeks.
Plastic-free bags
Compostable liners across the whole range.
Pentaward shortlist
Food & beverage category, 2026.
What we did
- Brand strategy
- Logo and wordmark
- Packaging system for 14 SKUs
- Café signage
- E-commerce photography
- Launch social campaign
Credits
- Creative director
- Maya Okafor
- Design
- Theo Lindqvist, Aiko Tanaka
- Photography
- Sam Adeyemi
- Print partner
- Northbank Press
They made us look like the brand we always felt like inside. Stores started calling us.
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