Motion · Film
Atlas Film Festival
Title sequence, trailers and a moving identity for an independent film festival.
The brief
Atlas screens 120 independent films over ten days. Every year the identity changed, so nobody recognised it. We designed a system that can change every year and still feel like Atlas: a moving frame that opens like a camera shutter.
Our crew shot behind-the-scenes films with six of the directors, which became the trailers, the title sequence and the backbone of the social campaign.
Results
Record attendance
38,000 tickets, up 27%.
2.4M trailer views
Across all platforms.
6 director films
Shot in four countries.
Motion award
Gold, Brand New Motion.
What we did
- Motion identity
- Title sequence
- Six short films
- Trailers and teasers
- Festival signage
- Programme design
Credits
- Director
- Sam Adeyemi
- Motion design
- Luca Moretti
- Sound
- Northbank Audio
- Producer
- Clara Vance
For the first time, people recognised our festival before they read the name.
Gallery
More from the project
Keep looking
