How we work
A clear, four-stage process with real work on the table every Friday.
Four stages, zero mystery
Every project follows the same rhythm, whether it's a two-week sprint or a year-long partnership.
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01
Listen · weeks 1–2
Stakeholder interviews, customer calls, a competitor audit and a workshop with your leadership team. We finish with a one-page brief everyone signs.
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02
Define · weeks 2–4
We agree the positioning and the big idea, then explore three creative routes. You choose one, with our honest recommendation.
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03
Make · weeks 4–10
Designers, writers, developers and filmmakers build the brand together. Every Friday you see real work and give feedback in the room.
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04
Launch & learn · week 10+
We roll out in the right order, train your team and measure what matters. Thirty days of care is included in every project.
What you'll see along the way
Half-day workshops, never death by slides
Short, active sessions with sticky notes, card sorts and real customers on the phone.
- Positioning
- Audience mapping
- Naming sprints
Real work, every Friday
No status decks. We show what we made this week and decide together what happens next.
- 45-minute sessions
- Decisions logged the same day
- Recorded for absent stakeholders
Everything you need to run it yourself
Guidelines, templates, source files and a training session for your team.
- Online brand book
- Template library
- Team training
The Friday reviews changed how our whole company makes decisions. We still run them after the project ended.
Start with a two-week sprint
Not ready for a full project? A sprint gives you a workshop, a clear direction and one finished deliverable.
