Visual identity
Logos, type, colour and systems that stay recognisable at every size.
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Service 01
Brand strategy
We find the one thing only you can say, then build a brand around it.
Overview
Most brands don't have a design problem, they have a clarity problem. Strategy is where we fix it. Through interviews, workshops and a hard look at your market, we find the idea that makes you different and write it down in plain language.
The result is a brand platform your whole company can use: who you are for, what you promise, how you sound and what you will never say. It is the brief for everything we design afterwards.
Highlights
Stakeholder interviews
Up to 12 conversations with leaders, staff and customers.
Competitor audit
A visual and verbal map of your category.
Positioning workshop
Two half-day sessions to agree the big idea.
Naming
Name generation and trademark pre-screening when you need it.
What’s included
- Brand platform document
- Positioning statement
- Tone of voice guide
- Messaging hierarchy
- Audience personas
- Naming shortlist (optional)
How it runs
Interviews, surveys and a deep read of everything you already have.
Competitor audit and audience research. We share early patterns.
Positioning workshops with your leadership team.
We write the platform, test it with customers and hand it over.
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