Campaign · 3D
Kiln & Co. launch
A playful 3D campaign for a ceramics brand going direct-to-consumer.
The brief
Kiln & Co. make colourful stoneware by hand. For their first online launch they wanted a campaign as tactile as their products, without the cost of a huge photo shoot.
We built a world of soft 3D shapes in the brand's glaze colours, then placed real products inside it. The shapes became stickers, posters, a launch film and an interactive website.
Results
12,000 pre-orders
Before a single piece shipped.
48k new followers
Across Instagram and TikTok.
31% email sign-up
From campaign landing page.
Site of the Day
CSS Design Awards.
What we did
- Campaign concept
- 3D art direction
- Launch film
- Out-of-home posters
- Landing page
- Social toolkit
Credits
- Creative director
- Aiko Tanaka
- 3D artists
- Luca Moretti, external studio
- Film
- Sam Adeyemi
- Copy
- Priya Raman
We sold out a year of production before launch day. I still can't quite believe it.
Gallery
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