About Priya
Priya turns messy workshops into sharp sentences. She leads our strategy practice and writes most of the words you see on our clients' packs and sites.
She spent five years in brand planning at a global ad agency before choosing the smaller, faster life.
If you can't say it in one line, you don't know it yet.
Focus
- Positioning
- Naming
- Tone of voice
- Research
Education
- MA English Literature, University of Edinburgh
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Recent projects
Work with the rest of us
Maya Okafor
Founder & Creative DirectorMaya started the studio in 2014 after a decade at two of London's biggest branding agencies. She leads our creative direction and still designs on most projects herself.
Theo Lindqvist
Design DirectorTheo grew up in Gothenburg and spent six years designing packaging for Scandinavian food brands before joining us in 2018.
Aiko Tanaka
Senior DesignerAiko brings colour, 3D and a lot of curiosity to every project. She joined from a motion studio in Tokyo and now bridges our identity and campaign teams.
Luca Moretti
Head of DigitalLuca leads our websites and product team. Before joining us he designed banking apps used by four million people, and he still gets excited about a good empty state.