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Customer story

Brightloom balanced workload across 6 time zones

A remote-first retailer used workload insights to cut overtime and keep launches on track.

  • Team size80 people
  • HeadquartersRemote
  • Result32% less overtime
Brightloom balanced workload across 6 time zones

The story

Brightloom sells home textiles online and runs product, engineering and marketing from six time zones. Launch weeks meant long nights for a few people while others waited for handoffs.

Workload made the imbalance visible. The capacity heatmap showed that three engineers carried half of all reviews. Rotating review duty and planning with real capacity numbers spread the load.

Overtime fell by a third, and the team delivered the busiest holiday season in its history without a single missed launch.

Highlights

32% less overtime

Measured over two quarters.

Follow-the-sun reviews

Reviews routed by time zone.

Zero missed launches

Across the holiday season.

Lower attrition

No regretted departures in a year.

What they use

  • Team workload
  • Smart alerts
  • Live dashboards

Company facts

Industry
E-commerce
Founded
2017
Markets
14 countries
Plan
Growth
The heatmap showed us something we felt but couldn't prove. Fixing it took a week, and the whole team noticed.
Priya Raman
Priya RamanCTO, Brightloom
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