Campaign · 3D
Halcyon Audio
Abstract 3D visuals that make headphones feel like sound, not hardware.
The problem
Halcyon makes beautiful headphones, and every competitor shows beautiful headphones. For their noise-cancelling launch they wanted to show the feeling instead: silence, depth and texture.
I created a series of abstract 3D loops, one for each sound profile, that ran as social films, store screens and the packaging insert.
Outcomes
4.1M views
Across the launch films.
Sold out in 3 days
First production batch.
120 stores
Loops ran on in-store screens.
6 sound profiles
Each with its own form and colour.
What I did
- Concept
- 3D modelling
- Look development
- Animation
- Social cut-downs
- Packaging insert
Project facts
- Client
- Halcyon Audio
- Tools
- Blender, Houdini, Octane
- Duration
- 8 weeks
- Deliverables
- 6 loops, 30 stills
People paused their scrolling for our ads. In consumer tech, that's the whole game.
Process & details
Behind the project
Next up
