We make healthy habits feel easy
Streakly started in 2021 with one question: why do habit apps make people feel guilty?
Built by people who kept breaking their streaks
Lucía had started and abandoned eleven habit apps. Each one made her feel worse the day she missed a check-in. So she and Theo built one that forgives: freeze days, tiny starts and cheers from friends.
Four years later, Streakly is used by 3 million people, and we're still a team of 34 in a converted print shop in Portland.
- Kindness over streak-shaming
- No ads and no data selling, ever
- Designed with behavioural scientists
Say hi to the founders and leads
Lucía Moreno
Co-founder & CEO
Theo Adeyemi
Co-founder & CTO
Nora Lindberg
Head of Coaching
Sam Whitaker
Lead Product DesignerSmall steps, every year
-
2021
Version 1.0
Habits and streaks only. 10,000 downloads in the first month.
-
2022
Freeze days
The feature that changed everything: retention doubled overnight.
-
2024
Workouts & runs
Guided sessions and GPS tracking join the app.
-
2026
3 million members
Friend challenges, sleep tools and a watch app on the way.
We're hiring kind, curious people
Remote-friendly roles in engineering, coaching, design and support.
