About Omnira Motors
Family-owned in Phoenix since 2004.
2004Family-owned since
Our story
A dealership that works the way drivers want
Richard Hale opened Omnira Motors with 30 used cars and a simple rule: the price on the windscreen is the price you pay.
Twenty-two years later we sell 5,000 cars a year and service 40,000, but the rule has not changed.
- No-haggle, no-hidden-fee pricing
- Salaried, non-commission sales team
- Family-owned, not a chain
Richard HaleGeneral Manager
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Years in Phoenix
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Cars sold a year
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Services a year
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Team members
Our journey
From 30 cars to 420
-
2004
The lot opens
Thirty used cars on Motor Mile Parkway.
-
2010
Service centre
Eight bays and our first factory-trained technicians.
-
2016
No-haggle pricing
We moved every sales consultant to a salary.
-
2022
EV centre
Chargers on site and an EV specialist team.
-
2026
22 bays, 420 cars
And a 4.8-star rating from 3,100 drivers.
Recognition
Awards
- 2026 Dealer of the Year, ArizonaSouthwest Auto AwardsWinner
- 2025 Customer Satisfaction ExcellenceDrivers' Choice SurveyGold
- 2024 Best Service DepartmentPhoenix Readers' PollWinner
- 2023 Green Business AwardValley Sustainability CouncilFinalist
Leadership
The team
Richard Hale
General Manager22 years in the motor trade.
Marco Delgado
Sales ManagerTrade-ins, fleet and certified pre-owned.
Hannah Brooks
Finance ManagerFinds the rate, explains the paperwork.
Jenna Park
EV SpecialistRange, charging and incentives.