There are thousands of white paints, and choosing one is surprisingly hard. The secret is to look at the undertone, not the white.
Check the light
North-facing rooms make whites look cooler. Choose a white with a warm, yellow undertone to balance it.
Test big samples
Paint A3 sheets and move them around the room over a whole day.
There is no perfect white, only the right white for your light.
Match the trim
Use the same white on walls and trim in a slightly higher sheen for a calm, modern look.
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